Self-Service vs Managed: Know the Difference
SELF-SERVICE $49-$79/mo
- Client manages their own site content & updates
- Basic AI tools, limited automation
- Good for: Tech-savvy owners, tight budgets
- They do the work, we provide the platform
MANAGED $149+/mo
- We handle everything - setup, updates, optimization
- Full AI automation, booking, SMS included
- Good for: Busy practices, higher revenue clients
- White-glove service, they focus on patients
Sales Tip: Always pitch Managed first! Practices pay $500+/mo for Boulevard alone. At $149/mo we do EVERYTHING for them - website, booking, SMS, local SEO. That's a no-brainer upgrade from self-service tools. Ask: "Do you have time to manage your own website, or would you rather focus on patients while we handle the tech?"
Self-Service
Starter
$49/mo
- 1 location
- 5 landing pages
- 100 email reviews/mo
- 2 blog posts/mo
- 500 chatbot messages
Self-Service
Professional
$79/mo
- 1 location
- 25 landing pages
- 500 email reviews/mo
- 10 blogs/mo
- 25 AI images/mo
Best Value
Managed
Growth
$149/mo
- We do it for you!
- 3 locations
- Unlimited pages/blogs
- Booking included (3.9%)
- 500 SMS/mo
- 50 AI images/mo
- 20 Local SEO pages
Most Popular
Managed
Practice Complete
$399/mo
- Full white-glove service
- 5 locations
- Unlimited everything
- 5,000 SMS/mo
- AI Receptionist (Text)
- Lower fees (2.9%)
- 4-hr support response
Managed
Practice Ultimate
$499/mo
- Premium concierge
- 10 locations
- 10,000 SMS/mo
- Dedicated Account Mgr
- Lowest fees (2.5%)
- Unlimited Local SEO
Managed
Enterprise
Custom
- Enterprise white-glove
- Unlimited locations
- Voice AI included
- API access
- White-label option
- Custom SLA
vs Boulevard (Your Main Target): They charge $500/mo JUST for booking. Our Practice Complete at $399/mo includes booking + website + 5,000 SMS + AI receptionist. Plus lower transaction fees (2.9% vs their 3.65%). Year 1 savings: $10,000+ when switching from Boulevard + agency website combo.